If there is one thing I tell every client and every aspiring makeup artist, it is this: your makeup is only as good as the skin underneath it. You can own the most expensive foundation in the world, but if your skin is not properly prepared, that foundation will separate, crack, or slide off within hours. A solid skin prep routine is not optional — it is the foundation of every flawless face I create.
In this guide, I am walking you through my complete professional skin prep routine — the exact steps I follow for bridal clients, event glam, and editorial work. Whether you are a makeup artist building your process or someone who wants their personal makeup to look more professional, these steps will transform your results.
Step 1: Clean Hands First — Always
Before you touch a client's face — or your own — wash your hands thoroughly. This sounds basic, but it is a step many people skip. Your hands carry bacteria, oils, and invisible dirt that transfers directly onto the skin. If you are cleaning someone's face but your hands are not clean, you are just moving dirt around. Start every session with clean, sanitised hands.
Step 2: Cleanse With Micellar Water
Even if your client has just stepped out of the shower, cleanse their face with micellar water on a cotton pad. This is non-negotiable. You would be surprised how much hidden dirt, sweat, and residue remains on the skin even after washing. A micellar water is gentle enough for all skin types — including sensitive skin — and removes impurities without stripping moisture. Wipe the entire face, including the neck and behind the ears, until the cotton pad comes away clean.
After cleansing, let the face dry completely. Do not rush this step. Use a fan to speed up drying if needed — I always keep a portable fan at my station. Applying products to a damp face changes how they absorb and can cause pilling later.
Step 3: Tone the Skin
Apply toner with a cotton pad to balance the skin's pH level and remove any remaining impurities the micellar water missed. Toner also helps prepare the skin to absorb the products that follow — think of it as opening the door for your serums and moisturisers.
Here is a key tip for dry skin: do not apply toner all over the face. Focus it on the T-zone only — forehead, nose, and chin. Toner can close pores and reduce oil production, which is helpful on oily areas but counterproductive on dry cheeks that need all the moisture they can get. For oily or combination skin, you can apply toner across the entire face.
Step 4: Apply a Hydrating Serum
This is the step that separates a basic prep from a professional one. Before your moisturiser, apply a hydrating serum — something with hyaluronic acid, niacinamide, or vitamin C works beautifully. The rule is always serum before moisturiser, because serums have smaller molecules that penetrate deeper into the skin. They improve moisture retention so your skin stays hydrated longer under makeup.
Apply the serum generously and take your time blending it into the skin. Use your fingertips in gentle pressing motions — do not drag or rub. Allow it to absorb fully before moving to the next step. I use a fan here again to help the product sink in without evaporating.
Step 5: Moisturise Generously (Especially for Dry Skin)
Now apply your moisturiser. For dry skin, be generous — dry skin needs all the hydration it can get. Do not be afraid to apply a full, even layer. For oily skin, use a lightweight gel-based moisturiser instead of a heavy cream. The key is matching the moisturiser to the skin type: rich for dry, light for oily, balanced for combination.
Here is where most people go wrong: they apply moisturiser and immediately reach for the primer. Do not do this. Take your time blending the moisturiser into every part of the face, especially under the eyes — this area is the thinnest skin on the face and creases easily if it is not properly hydrated. Use a brush or your ring finger in gentle circular motions. If the moisturiser is not blended properly, it will mix with your foundation later and cause separation. Wait for it to absorb completely.
For very dry skin, I sometimes layer two moisturisers — a hydrating one first, then a nourishing one on top. This creates a moisture barrier that keeps the skin comfortable under makeup for hours. Do not forget your lips either. Apply a hydrating lip balm at this stage so it has time to absorb before you apply lip products later.
Step 6: Sweat Control (Essential for Lagos)
If you live in Lagos — or anywhere hot and humid — a sweat block is a game changer for making your makeup last all day. Apply it only to the areas where you sweat most: typically the forehead, nose, upper lip, and temples. Do not apply it all over — just the specific zones that tend to get oily or sweaty during the day.
Use a cotton pad to press the sweat block into the skin. Let it dry completely before moving to primer. This creates an invisible shield that holds your makeup in place even when the heat is working against you.
Step 7: Prime Strategically
Primer is not one-size-fits-all, and you should not necessarily use the same primer on every part of the face. A grip primer goes on the cheeks, chin, and forehead to help your foundation adhere. A mattifying primer goes on the T-zone to control oil and shine throughout the day. For dry skin, use a hydrating primer all over — you do not want to mattify skin that is already lacking moisture.
Apply primer with a brush for even distribution and blend it into every part of the face except the under-eye area if you are using a grip or mattifying formula there. The under-eye area is delicate and benefits more from the moisturiser and serum you have already applied. For oily skin, focus the mattifying primer on the T-zone and use a lighter touch everywhere else.
A crucial rule I follow for bridal work: do not over-mattify. Even if the skin is oily, mattifying the entire face can make the makeup look flat and lifeless. I only mattify the T-zone unless the skin is extremely oily. You want the cheeks and perimeter of the face to retain some luminosity — that is what makes the makeup look alive and healthy in photos.
Step 8: Lock Everything In With a Hydrating Spray
Before you touch any foundation, seal your entire prep with a hydrating setting spray. This locks all the layers together — serum, moisturiser, primer — and creates a smooth, unified base for your foundation to glide onto. A hydrating spray also adds a final layer of moisture that gives the skin that dewy, prepped look professionals are known for.
Wait for the spray to dry completely before applying foundation. When it is fully set, you will see the skin looking dewy, healthy, and ready to receive makeup. This is exactly the base you want — hydrated, primed, and sealed. Your foundation will sit beautifully, blend effortlessly, and last significantly longer.
The Golden Rule: Let Each Layer Dry
If there is one takeaway from this entire guide, it is this: let every single product absorb before applying the next one. Micellar water — wait. Toner — wait. Serum — wait. Moisturiser — wait. Primer — wait. Rushing through these steps is the number one reason makeup separates, pills, or breaks down prematurely. Each layer needs time to bond with the skin before the next one goes on top. I keep a fan at every session specifically for this.
Dry Skin vs Oily Skin: Adjusting Your Prep
For dry skin, double up on hydration at every step. Use a hydrating serum, a rich moisturiser (sometimes two layers), a hydrating primer, and add a glow illuminator before foundation for extra luminosity. Dry skin needs all the moisture it can get — do not hold back. Toner should only go on the T-zone to avoid further drying the cheeks.
For oily skin, use lightweight, gel-based products and focus mattifying products on the T-zone. Do not skip moisturiser — oily skin that is dehydrated produces even more oil to compensate. A light moisturiser actually helps control oil production throughout the day. Use a mattifying primer on the T-zone and a grip primer on the rest of the face.
Ready for the Next Step?
Now that your skin is prepped like a professional, you are ready to apply makeup that actually stays. Follow our step-by-step soft glam makeup tutorial to put this prep to work. Want to make sure your finished look survives Lagos weather? Read our guide on how to make your makeup last all day in Lagos heat. And if you want this done professionally for your wedding or event, find out how early you should book your bridal makeup artist — your skin (and your photos) will thank you.